Lab TradeCase Study · Solana Terminal
LAB needed to capture market share on Solana in one of the most contested categories in crypto, trading terminals, and arrive at its public raise with real users instead of mercenary attention. Our team built a go-to-market designed to maximize acquisition from day one: a tiered affiliate program paired with a user feedback loop that let the developers polish the product through the beta phase.
We onboarded 200+ creators and traders over the campaign, including more than 100 high-signal names that actually move volume, the accounts other traders watch, then turned each campaign milestone into a reason for the market to pay attention.
A tiered affiliate program plus a tight feedback loop with the dev team. The first wave brought in 100+ high-signal Solana traders, the accounts the rest of the market follows, so LAB entered the conversation with credibility instead of ads.
We helped design a custom airdrop built to pull users off competing terminals: the more volume you traded elsewhere, the bigger your lootbox allocation. Timed to the gap left by Pumpfun delaying their own airdrop, it brought 50K+ wallets to the platform and put LAB on the timeline as the first VC-backed terminal to reach TGE and actually deliver an airdrop to traders.
A Cookie campaign lifted social presence into the public raise. After three months of onboarding traders LAB now had real relationships with, $15M+ was committed against a $1.5M target, a 3000% oversubscription. Traders who had used the platform for months invested in the sale themselves, the clearest signal a product earns trust.
Creators and traders onboarded across the full campaign, driving 30K+ users to the platform.
Total trading volume generated as of October 2025, built on a steadily rising daily baseline.
Against $15M+ requested. $LAB traded at a $300M FDV within days of the TGE.
"The traders who'd used LAB for months didn't just talk about the raise. They invested in it."
@PhilOnChain · Growth Partner, Lab Trade
No two launches look alike. We start from your product, your market and your timing, then build the campaign that fits. One conversation to find out if there's a fit.
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